Welcome to the Riverford Farm Shop blog. You might well ask ‘what’s the point?’ and I can’t deny it is a valid question. At its most mundane retailing is a fairly one dimensional activity with goods going one way and money going in the other direction. I would like to think there is a little more to it. A good food shop is more than a refuelling stop with education, social and communal functions all coming into play. Websites are brilliant for many reasons but high points in the interaction stakes isn’t one of them. In fact they can be a little soul destroying with so little instant feedback. To keep up the good work we need a bit more feedback than that six jars of pasta sauce has been sold from shelf D in Aisle 9.
So the blog seems a good way of changing things. Most of the postings will be product related but feel free to comment on anything.
